Father-and-son team Paul and Nick Hague, 70 and 43, set up this London firm in 1998 to provide business-to-business market research and insight services. It has since completed more than 3,500 studies for over 600 clients, including Microsoft, Mastercard and BP. In 2016 it carried out 175,000 interviews in 144 countries, helping international sales grow to £5.4m. B2B has six overseas offices, including in Düsseldorf and Chicago, and last year it relocated its Asia headquarters to Beijing, expanding its team there to 30 researchers.
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