Founded in 1974 as a high-street bookmaker, Bet365 developed its own betting software and has operated exclusively online since 2005. Sports bets can be placed before a match starts and during play. Customers can also gamble on ups and downs in the financial markets and try their luck at poker, bingo and roulette. Owned and run by the Coates family, Bet365 operates in 17 languages and 28 currencies. The company is based in Stoke-on-Trent and also owns Stoke City Football Club. Its turnover of £501m in 2011 is the highest in the league table, up 47% a year from an annualised £156.7m in 2008. It also has the biggest pre-tax profits at £93m.
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