Businesses are increasingly advertising to mobile web users by exploiting the location data from their smartphones. Blis enables these targeted communications by analysing more than 5.5bn data points each day. Its clients have included Adidas and Pepsico, for which it helped identify relevant audiences for Doritos and target them with video content to drive footfall to stores. Led by founder and chief executive Greg Isbister, 40, the firm has raised funding of £19m from Beringea, Endeit Capital and Unilever Ventures. Its 25 international offices — including bases in Italy, America and the Philippines — helped lift sales to £33.4m last year.
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