Chief executive Dan Gilbert, 32, left Google to start Brainlabs from his parents’ attic in 2011 and has since grown the company’s sales to £14.8m, a figure that includes media spending on behalf of clients. Brainlabs runs online advertising campaigns for customers including Domino’s, Expedia, Which? and Deliveroo, and builds technology to help the campaigns run more efficiently. Its programmes take into account factors such as the weather, time of day, user location and user profile to help set the right price for clients’ online advertising.
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