In 1993, the Community Care Act gave elderly and disabled people the right to ask for care in their own homes rather than be put in residential homes. Many agencies that sprang up to meet demand were simply concerned with providing staff and did not monitor quality sufficiently, says Angelo Rombo, operations director of London Care. The firm, established in 1996 by founders with 20 years of combined industry experience, took a different approach, focusing on providing highly trained personnel and the systems to monitor them. Rombo was the newcomer, with only 18 months in the sector, but he says having a disabled son gave him special insight into the type of care the company should aspire to. It has won contracts with the London boroughs of Barnet, Hackney, Islington and Tower Hamlets, with sales increasing 69% a year, from £1.1m in 1996 to £5.5m in 1999.
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