This company played digital cupid on Valentine’s Day, helping its client Interflora identify men who were searching for flowers on mobile devices and then sending ads to these potential customers. It lists Hiscox, Victoria’s Secret and Virgin Trains among the customers of its services in search engine optimisation, content, paid search and social media. Croud uses a network of 1,200 digital marketing experts, so-called Croudies, to drive marketing campaigns across 107 countries and 77 languages. It is based in London but has offices in Shrewsbury, New York and Sydney. International sales made up a third of its 2017 sales of £7.7m, which represents fees. The company is led by founders Ben Knight, 37, and Luke Smith, 42.
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