You won’t find a Dial-a-Phone shop on the high street. That’s because its products are sent direct from warehouse to customer, allowing the firm to avoid expensive shop rents and pass on the savings to buyers. As it has no shops, Dial-a-Phone invests heavily in advertising to get its message across. Sales reached £159.8m in 2006 under co-founders Jonathan Beck and Richard Frank. Both retain a stake, while Barclays Private Equity owns just under half the company.
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