This online retailer of menswear brands such as Barbour and Stone Island started life as a shop in Newcastle upon Tyne in 2005. After 12 months its co-founders, university friends John Parker and Christiaan Ashworth, both 35, saw the potential of the internet and set up an online store. In 2014 the private equity firm Index Ventures bought a minority stake for an undisclosed sum. Last year the company opened a Glasgow store, helping 2017 sales grow 84% to £69.8m, and it plans to launch a flagship London store in Soho early next year.
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