London-based Farfetch is an ecommerce platform for luxury fashion brands that are keen to reach a global audience but are reluctant to appear on Amazon or Alibaba. It was founded by Portuguese entrepreneur José Neves, 43, in 2008, and today more than 700 independent fashion boutiques and brands use it to sell their wares. It has raised more than £500m in venture capital to help fuel its expansion, including a $397m (£305m) investment from Chinese ecommerce business JD.com in June. In the same month, Farfetch announced a content and commerce partnership with Condé Nast. Total sales — the value of goods sold through the site — almost doubled to £622m last year, when it made a large loss. In February it appointed Net-a-Porter founder Dame Natalie Massenet, 52, as non-executive co-chairman. Farfetch is reported to be considering a $5bn stock-market float.
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