By using Grapeshot’s algorithm, advertisers can search for and analyse keywords on billions of webpages in real time to reach the right audiences. Founders Martin Porter, 73, and John Snyder, 51, met at Cambridge University and created Muscat, an early search engine, which they sold in 1997. They launched Grapeshot in 2002, spending four years developing the technology before starting to trade. They have since opened offices in London, New York, Chicago, Singapore and Sydney, helping to lift sales to £9m in 2016. The company has raised £17m from investors, including IQ Capital and Draper Esprit.
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