Ben Francis, 25, started this fitness clothing brand in 2012 at the age of 20. Since then its vests, hoodies, T-shirts and leggings have gone global. The company has nurtured a style-conscious fanbase by sponsoring popular YouTubers, Instagrammers and bloggers, whom it accompanies to big fitness exhibitions around the world. The firm exports to more than 150 countries, including the US, where it makes more than 40% of its sales, which reached £40.7m this year. In March next year it plans to move to new headquarters in Solihull with room to add 450 employees to its team of 150.
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