Ben Francis, 25, started this fitness clothing brand in 2012. Based in Solihull, its range of vests, T-shirts and leggings, designed to accentuate muscle and body shape, has gone global. The firm has sponsored popular YouTubers, bloggers and Instagrammers, and its savvy use of social media has driven strong brand recognition, lifted international sales and helped profits hit £8.2m in 2017. Its women’s range accounted for 40% of its £40.5m of sales last year and is expected to overtake menswear soon.
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