From designing a 3D virtual reality planetarium at the American Museum of Natural History in New York, to creating the special effects for what is claimed to be the world’s steepest rollercoaster in Abu Dhabi, this Leicester firm’s technology delivers captivating experiences at theme parks, museums and retail parks across the world. It also designs virtual reality engineering suites for clients, including Jaguar Land Rover. Offices in Los Angeles and Shanghai helped exports more than double to £8.6m last year. The business is led by chief executive Stuart Hetherington, 43.
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