Friends Liam Green, 23, and Aidy Lennox, 28, set up this street fashion designer with just £600 in 2011, while studying at university. Their colourful designs attracted a following on social media and interest from footwear and fashion chain Footasylum, which launched the company’s T-shirts and hoodies in 35 of its stores. Now run by Green and co-directors Bav Samani, 30, and Vin Patel, 31, the Leicester company sells its clothes, footwear and bags online and in stores worldwide, as well as through Asos and Topman. Sales hit £15m this year.
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