Adam Frisby, 30, used a £1,000 redundancy cheque to launch this online fashion retailer in 2013 from his bedroom. He has grown it to sales of £9.2m in four years, with plans to hit £50m by 2020. In The Style offers fast fashion at affordable prices, launching new collections every four to six weeks aimed at young women, aged 16 to 30. Social media marketing and collaborations with reality TV stars, including E4’s Binky Felstead and MTV’s Charlotte Crosby, have helped to boost its profile – it has 18m followers on social media through its celebrity partnerships. In April, the Salford-based business secured investment from private-equity firm Livingbridge to fund IT upgrades, senior hires, and expansion in the US and Australia.
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