In March Inclarity launched what it claims is the first commercial version of broadband telephony, allowing customers to make phone calls over an existing broadband connection. The company says its service is 60% cheaper than traditional landline services such as those of BT, and customers can even keep their landline phone number. The company was founded as ABS Telecom in 1991, but sales took off in 1998 when it was acquired by Ahal Besorai, using £2m from business angels. Besorai renamed the company Inclarity and began offering consultancy at the same time as developing the telecoms technology. Sales have grown 128% a year from £1.6m in 2000 to £8.2m in 2002.
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