By tailoring ads to individual consumers, Infectious Media helps the likes of Adidas and Expedia to convert ad views to sales. The London firm’s recent projects have included working with Waitrose to improve the efficiency of its digital advertising so as to drive up the number of purchases that consumers make on its online grocery site. Infectious Media’s advertising platform, Impression Desk, collates, processes and integrates campaign data. The opening of new offices in Chicago and Singapore boosted its 2017 sales to £45.2m, which includes media buying for clients. Co-founder Martin Kelly, 41, leads the company as chief executive.
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