John Adams started out in 1967 making craft and science toys. In 2009, it merged with Toy Brokers after managing director Simon Pilkington, 51, led a buyout. The Cambridgeshire group now exports toy brands, such as Mr Bucket and Soggy Doggy, to 30 countries, boosting international sales to £5.7m in 2017. Next month, it will launch the first Strictly Come Dancing board game in partnership with the BBC.
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