Scrabble enthusiasts can play the game online thanks to King.com, which claims that some 25m people a month visit its website to play games and do puzzles. These include television spin-offs such as Deal or No Deal and American Idol, as well as Uno and Bejeweled. Some games offer cash prizes and players pay a 25% commission to King.com. Most people play for free. Chief executive Riccardo Zacconi and Toby Rowland founded the company in 2003, and in 2005 Apax Partners invested £23m for a minority stake. Sales rose 43% a year from £13m in 2006 to £38.2m in 2009.
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