This Manchester company’s flagship website, ladbible.com, is the 11th most visited site in the UK, according to Alexa traffic rankings. It was founded in 2012 by chief executive Solly Solomou, 26, while he was a student at Leeds University. Its videos and articles range from celebrity gossip to politics, and its technology crunches the public’s comments to help clients, such as Netflix and America’s National Football League, target their marketing campaigns. The business has also launched other online publications, including SPORTbible and Pretty 52. These helped net sales — which include revenue streams ranging from programmatic advertising to branded content — grow to £9.2m in 2016.
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