Like bees to honey, more than 50% of British households collect Nectar points in high-street shops, supermarkets, and even when they pay their utility bills – making life sweet for Loyalty Management Group. This London firm created the Nectar loyalty-card scheme, rewarding customers of retailers such as J Sainsbury, BP and Debenhams. The company, which was set up in 2001, is chaired by its founder, Keith Mills, and had sales of £229.6m in 2005.
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