Founded in 2009 by Nitin Passi, 34, this multi-channel retailer sells celebrity and trend-inspired fashion for women. Recent collaborations include collections with supermodel Jourdan Dunn and Australian blogger Natasha Oakley. Eight international websites and concessions in American department store chain Nordstrom helped overseas sales hit £88.7m in 2017. Missguided’s first physical store opened in Westfield Stratford last year, and a second opened in Bluewater, Kent, last weekend.
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