Founded in 2009 by Nitin Passi, 35, this multi-channel retailer sells celebrity and trend-inspired fashion for women from its eight international websites, releasing up to 1,000 new styles every week. Customers can shop by trend or occasion from collaborations with high-profile brand ambassadors, such as supermodel Jourdan Dunn and singer Nicole Scherzinger. It opened its first physical store in Westfield Stratford last year and a second in Bluewater, Kent, in June. Sales hit £205.8m in 2017, and in September, the Manchester company launched a standalone website for its new menswear label, Mennace.
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