Founded in 2009 by Nitin Passi, 35, this multi-channel retailer sells celebrity and trend-inspired women’s fashion with the help of brand ambassadors such as supermodel Jourdan Dunn and singer Nicole Scherzinger. It releases up to 1,000 new styles a week on its eight international websites, and sales across France, Germany and America helped international turnover hit £87.5m in 2017. It announced plans to cut 50 of its 800 staff in February, and in March struck a deal with retail group Azadea to launch franchise stores and online shopping in the Middle East.

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Company details
Year2018
Rank21
CompanyMissguided
ActivityFashion retailer
LocationManchester
2-yr av intl sales growth pa114.13%
International sales £000s87,523
Total sales £000s205,825
Staff436
Founded2009
Websitewww.missguided.co.uk

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* Supplied by company † Annualised figure