Chairman Karl Borges, 52, founded this online phone retailer in 2011 after starting with a bricks-and-mortar shop of the same name. The Berkshire firm is led by chief executive Richard Baxendale, 41, who joined this year. It sells handsets from manufacturers such as Apple, Samsung and Sony, as well as contracts from providers EE, Vodafone, Three and Talkmobile. Investment in its systems and customer service processes helped profits reach £6.4m in 2016.
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