Customers in 26 countries buy this Norfolk firm’s dog and cat food, made from raw ingredients — claimed to be healthier — and sourced in the UK. Its
biggest overseas market is Germany. In 2017, Spanish pet care company Affinity increased its shareholding to a noncontrolling 50%, with managing director Craig Taylor, 51, retaining the other 50%. Exports hit £2.5m that year.

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Company details
Year2018
Rank101
CompanyNatures Menu
ActivityPet food manufacturer
LocationNorfolk
2-yr av intl sales growth pa47.27%
International sales £000s2,461
Total sales £000s30,856
Staff189
Founded1981
Websitewww.naturesmenu.co.uk

If applicable:

* Supplied by company † Annualised figure