Founder James Vaughan, 30, launched his mobile simulation and strategy game Plague Inc in 2012 as a hobby while working as a strategy consultant. The game, in which players unleash and control a deadly pathogen in an attempt to wipe out humanity, has now been played by more than 85m people and is regularly among the top ten most popular paid iPhone apps worldwide. The Bristol company released a Plague Inc board game following a crowdfunding campaign last year, when overseas sales grew to reach £7.9m.
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