Founder Alex Lovén, 30, was inspired to start a sports equipment business after buying a cricket bat on eBay as a teenager and writing to the supplier to find out the wholesale price. The firm, which was set up in Lovén’s bedroom in 2009, now operates from a 120,000 sq ft warehouse in Wrexham. Sales of equipment to families, schools and even Premier League football clubs lifted revenue to £18.2m this year. The company also makes aluminium football goals and in 2017 was named an approved supplier of these by the Football Association.
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