NPW designs, sources and sells impulse-buy giftware, stationery and personal care items, such as lip balm. Exports reached £13.9m in 2016, mainly to America, where it supplies retailers such as Urban Outfitters. The business is led by chief executive Tim Wright, 48, who joined after private-equity firm Inflexion took a majority stake in 2012 for an undisclosed sum.
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