Several years as a furniture salesman convinced Jason Bannister, 45, to set up his own business in 2004. Strong demand for hardwood products, which Bannister designs himself, has seen the Swindon firm to expand to 70 showrooms nationwide. A sister brand, SofaStore, was launched in 2014. It deals directly with manufacturers, which enables it to keep prices low. Its latest TV advertising campaign helped sales rise 25% to £239.3m last year.
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