Stocking magenta bodysuits, fuchsia dresses and coral trainers, this ecommerce firm certainly lives up to its name. Started in 2012 by Alice Hall, 29, from her living room with just £90, the online fashion business has grown rapidly thanks to its use of social media, sharing topical content with almost 1.4m Facebook followers. Pink Boutique operates from a Newcastle upon Tyne warehouse that houses a catwalk and photographic studio, and ships up to 2,000 parcels a day. The firm has been investing in people, more than tripling staff numbers over three years to 57, helping turnover reach £9m in 2017.
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