This live events business works with brands to maximise their exposure at global sporting events, including the Rio 2016 Olympics, tennis ATP World Tour and rugby World Cup 2015. The London agency has offices in Dubai and Rio, and designs, builds and manages exhibitions for companies such as Emirates. As part of the airline’s sponsorship of the Thames cable car in Greenwich, Pulse created the Emirates Aviation Experience. Executive chairman Gerald Ellender, 73, saw overseas sales double to £10.4m in 2015.
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