This company’s London eateries serve up healthy breakfast and lunch items, such as porridge and wraps, from a seasonal menu. It also caters for business meetings for high-profile clients, such as Expedia, Innocent and Spotify, delivering via its fleet of 20 bicycles. The popularity of its vegan and gluten-free selection helped boost sales to £10m last year, under founders and directors Spencer Craig, 37, and Ed Bentley, 43. In May this year, Whitbread bought a 49% stake in the business for £6.8m. In the same month, Pure opened a new branch in Camden, bringing its total in the capital to 11.
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