Soon after starting work on his family farm in 1988, founder and managing director William Watkins, 51, switched from trading cattle to selling the water beneath his feet. As well as branded and own-label bottled water, the Powys group produces flavoured spring water, sparkling presses and fruit juices, with brands including Aqua Splash, Fruella and Heartsease Farm. Profits rose to £6.5m in 2016, helped by investment in production, including a new £6m bottling line.
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