Technology developed by this firm encourages online shoppers to complete abandoned transactions, helping more than 600 brands, such as Tommy Hilfiger, Hertz and Ikea, boost sales. Potential customers might see an onscreen prompt, for example, or be tempted back later by a text message or email. Chief executive Dominic Edmunds, 39, started the business in 2010 and led it to sales of £12m this year. Based in Tyne and Wear, it also has offices in America, France, Australia and Singapore and operates websites in Japanese, French and Chinese.
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