Some of the biggest names in European retailing — including Zalando and De Bijenkorf — buy designer childrenswear from this Hertfordshire company. Founded in 1990 as the Flyers Group by chief executive Boo Jalil, 52, The Brand Machine Group now designs and distributes children’s clothing under licence from brands such as the US Polo Association and Converse. Four showrooms in Europe, its largest international market, helped overseas sales to reach £7.5m in 2017.
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