As its name suggests, The White Company sells predominantly white bed and bathroom linen, fashion and accessories. Founded by Chrissie Rucker, 46, in 1994, after she struggled to find high-quality, affordable white bed linen and tableware, the chain now comprises 53 UK stores and 13 franchises across Dubai and the Middle East. Chief executive Will Kernan, 45, launched a US website last year and nine new stores, which helped boost profits to £6.5m.
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