Selling predominantly white bed and bathroom linen, fashion and accessories, The White Company was founded by Chrissie Rucker, 47, in 1994 after she had struggled to find high-quality, affordable linen and tableware. Led by chief executive Will Kernan, 46, the chain has more than 50 UK stores and in excess of 10 franchises across the Middle East. Boosted by its US website, international sales reached £10.7m last year.
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