Selling predominantly white bed and bathroom linen, fashion and accessories, The White Company was founded in 1994 by Chrissie Rucker, 47, after she struggled to find high-quality, affordable linen and tableware. The retailer now has more than 50 UK shops, with new stores helping lift profits 35% to £17.3m in 2016. Chief executive Will Kernan, 47, is planning to expand operations in the US.

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Company details
CompanyThe White Company
ActivityHome accessories retailer
LocationCentral London
Sales £m*184.3
Operating profit £m*17.3
Main shareholdersChrissie Rucker (99%), Nick Wheeler (1%)

If applicable:

* supplied by Company   † annualised figure   ‡  profit = ebitda