Selling predominantly white bed and bathroom linen, fashion and accessories, The White Company was founded in 1994 by Chrissie Rucker, 47, after she struggled to find high-quality, affordable linen and tableware. The retailer now has more than 50 UK shops, with new stores helping lift profits 35% to £17.3m in 2016. Chief executive Will Kernan, 47, is planning to expand operations in the US.
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