This company uses social media to make it easier for cash-rich but time-poor fashionistas to get hold of the latest luxury clothes, footwear and accessories. Shoppers browse photos on the company’s social media accounts and then use live messaging apps such as WhatsApp to place an order with Threads’ personal shoppers, who might also match them with other items. Threads holds no stock — it just arranges for items to be shipped by its partner retailers. Former fashion buyer and stylist Sophie Hill, 34, started the business in 2009. Demand from customers in the Middle East helped to drive net sales to £8.3m last year.
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