Founded in 2006 by Scott Button, 41, Matthew Cooke, 36, and Sarah Wood, 41, Unruly helps to make video ads “go viral”. The company’s proprietary social video platform enables it to find the best channels to reach target audiences. Since its launch, the Unruly Viral Video chart has tracked 430bn video views. Amadeus Capital, Van den Ende & Deitmers, and the Business Growth Fund invested £15m in January 2012. Sales in 2013 hit £19.3m before the company acquired German competitor Shareifyoulike for an undisclosed sum.
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