Toilet seats, cast-iron baths and kitchen taps are just some of the products sold from this online retailer’s website. It was started in 2000 by managing director Mark Radcliffe, 38, as a sideline to his online mobile phone accessories business, and now stocks over 10,000 items and has more than 1m customers. The Merseyside company says its growth is thanks to increased confidence of customers in buying higher-value items on the internet. The raised profile from its TV sponsorship of Channel 4’s Life in the Sun series helped sales hit an annualised £96.8m in 2017.
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