Olympic champion Dame Jessica Ennis-Hill, the England Rugby team, and athletes at the UCI World Cycling Centre all train on this company’s hi-tech indoor bikes. Wattbike is the brainchild of ex-World Champion lightweight rower Ian Wilson, 66, and coach John Wilson, 56, in collaboration with Peter Keen, performance director of British Cycling. It was launched at the Track Cycling World Championships in 2008 after eight years in development. The bike monitors and improves cycling performance by tracking 37 metrics, such as power output, cadence, heart rate, and pedalling efficiency. Customers include gym chains and consumers in 50 countries, and sales reached £11.5m this year. In September, it launched the Atom, a compact, smart bike for home gyms, priced from £1,500.
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