When chief executive Chris Sheldrick, 36, ran a music booking company, events in remote locations could be put at risk when acts were unable to find the venue. With co-founders Jack Waley Cohen, 38, and former Cambridge mathematic fellow Mohan Ganesalingam, 37, he developed a system that divides the planet into 57 trillion three-metre squares, each assigned a combination of three random words. These three-word addresses are easier to remember than GPS co-ordinates, and cover areas of the world where no address systems are in place. It charges businesses – including Mercedes Benz and the Mongolian postal service – a fee to integrate its code into applications such as logistics software and car navigation systems, but waives charges to not-for-profit organisations such as the Red Cross. It has raised £15m from investors including Deutsche Bahn and Intel Capital.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2017
Companywhat3words
ActivityGeographic location platform developer
LocationWest London
Founded2013
Websitewww.what3words.com

If applicable:

* supplied by company † annualised figure