Frustration at not being able to find the right yarn for a crochet kit led husband and wife team Andrew and Holly Smith, 35 and 32, to set up this online retailer in 2012. It now stocks 20,000 products including yarn, patterns, kits and needles, which it sells to enthusiastic hobbyists in more than 90 countries. The Leamington Spa-based company has grown organically, with sales hitting £7.5m in 2017. Last month it launched a range of quilting and sewing products, including more than 4,000 designer cotton fabrics, to help drive further growth.
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