Frustration at not being able to find the right yarn for a crochet kit led husband-and-wife team Andrew and Holly Smith, 35 and 33, to set up this online retailer in 2012. The Leamington Spa firm now stocks 20,000 products, including yarns, patterns, kits and needles. Its products are popular with 24 to 30-year-olds and internet forums and social media have driven word-of-mouth sales. Exports hit £1.9m last year, helped by offering next-day delivery to the US.

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Company details
CompanyWool Warehouse
ActivityCraft products retailer
LocationLeamington Spa
2 yr av intl sales growth % pa111.41%
International sales £000s*1,932
Total sales £000s*7,490

If applicable:

* Supplied by company † Annualised figure