Frustration at not being able to find the right yarn for a crochet kit led the husband-and-wife team Andrew and Holly Smith, 34 and 31, to set up this online retailer. It now stocks 20,000 products including yarn, patterns, kits and needles, which it sells to a growing number of enthusiastic hobbyists in more than 90 countries. Creating online forums dedicated to knitting and crocheting, as well as stocking hard-to-find ranges, helped sales rise to £5.1m in 2016. The Leamington Spa company plans to expand into other crafts, such as sewing and quilting.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.