2011 Fast Track 100

Rank: 25   Ella's Kitchen

Claims that one of its products is eaten somewhere every second

Named after his young daughter, Paul Lindley’s company has expanded its range of organic food for babies and toddlers to 60 products. Founded in 2006 after Lindley left the cartoon channel Nickelodeon, the Henley-based firm generates most of its revenue through the big British retailers. Exports to Scandinavia and the company’s subsidiary in America have also grown strongly, helping sales to rise by 100% a year, from £3.8m in 2008 to £30.3m in 2011. Further international expansion is imminent, and recent reports suggest the company is preparing for a £50m sale.

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Company facts

Ella's Kitchen
Baby food producer
Company website

Sales growth
99.89% pa
2011 sales‡£30.3m
2008 sales£3.8m
2011 staff35
Founded2006
Location of HQHenley
If applicable:
* = annualised figures
‡ = unaudited accounts