2012 Profit Track 100
Rank: 50 Chain Reaction Cycles
Offers 90,000 bike accessories and processes 6,000 orders a day from Belfast
Online shopping has catapulted this firm from being a small, family-run bike shop on the outskirts of Belfast to one of the world’s largest web-based cycling stores. With a range of 90,000 bikes and accessories, it attracts customers from more than 100 countries. The company aims to dispatch products on the day they are ordered, having recently invested £2m in automating its packing line to process its 6,000 daily orders. Under managing director Chris Watson, son of founders George and Janice, profits grew 63% a year, from £3.1m in 2007 to £13.5m in 2010.
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Online shopping has catapulted this firm from being a small, family-run bike shop on the outskirts of Belfast to one of the world’s largest web-based cycling stores. With a range of 90,000 bikes and accessories, it attracts customers from more than 100 countries. The company aims to dispatch products on the day they are ordered, having recently invested £2m in automating its packing line to process its 6,000 daily orders. Under managing director Chris Watson, son of founders George and Janice, profits grew 63% a year, from £3.1m in 2007 to £13.5m in 2010.
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Company facts
Chain Reaction Cycles
Online bike retailer
Company website
| Profit growth | 63.00% pa |
| 2010 profit | £13.5m |
| 2007 profit | £3.1m |
| 2010 staff | 365 |
| Founded | 1985 |
| Location of HQ | County Antrim |
| If applicable: * = annualised figures ‡ = draft accounts |
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