2004 Profit Track 100
Rank: 19 Boden
A few years ago, Boden decided to concentrate on boosting profits after several years of fast sales growth. Eton and Oxford-educated Johnnie Boden founded the London firm in 1991, when he gave up investment banking to start his own clothing company. Now the mail and internet-order business is a household name among the British middle classes, with 30% of sales generated online. Its profits have grown 83% a year from £915,000 in 1999 to £5.6m in 2002.
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|Profit growth||82.53% pa|
|Location of HQ||Northwest London|
* = annualised figures
‡ = draft accounts